In recent years, the Belgian Rally Championship has grown into the strongest national rally championship in Europe. The image of the Belgian championship extends far beyond the national borders. Reason for Kroon-Oil to enter a partnership for two years as the new name sponsor of the Kroon-Oil Belgian Rally Championship.
Kroon-Oil B.V., located in Almelo, started in 1906 as a family business. Kroon-Oil now exports its specialized and high-quality oil products, produced in its own blending company, to more than 80 countries. Quality and service determine the DNA. The brand has been well known in motorsport since the 1970s. Kroon-Oil's lubricants meet the highest quality standards, and in recent years Kroon-Oil has been put on the map in Belgian rallying by, among others, Hermen Kobus, who has been an ambassador of the oil brand for years, J-Motorsport, Melissa Debackere and Kevin Demaerschalk.
Kroon-Oil is enthusiastically looking forward to the collaboration with the Belgian Rally Championship. Marketing Manager Leon ten Hove: “Kroon-Oil has been active on the Belgian market since 1995. As far as sales are concerned, we do this with Belgian colleagues, with whom we certainly share a passion for motorsport. Because of this, we are closely involved in our sponsoring activities in Belgium. Lubricants and motorsport are still strongly linked. The high level of rallying in the BRC is completely in line with our ambitions. I have been following the championship for years from profession and interest. When the opportunity presented itself again to start working together, we immediately switched. The timing was perfect, and it fits our brand's goals to be internationally present at the highest levels of motorsport. We, therefore, look forward to the implementation of this partnership in the coming years".
BRC promoter Chris Courteyn is also looking forward to the collaboration: "We have been in talks with Kroon-Oil for many years. Hermen Kobus put us in touch when he started driving in Belgium. We are very happy that Kroon-Oil will become the name sponsor of the Belgian Rally Championship for 2 years.
Covid-19 made 2020 a difficult sports year, but this new collaboration proves once again the strong image of the BRC. This collaboration gives us opportunities to further strengthen the promotion of the Belgian rally championship".
In the meantime, the promoter, the RACB and the organizers are working hard on the calendar for the Kroon-Oil Belgian Rally Championship 2021. More news about that will come soon.
Being active at the highest level of motorsport requires the utmost in technique and lubrication. Kroon-Oil employs its years of experience to assist the team in the field of lubricants and maintenance products.
For more than 100 years we have focused exclusively on developing and producing high-quality lubricants for road traffic, agriculture, industry, two-wheelers and shipping. At Kroon-Oil, an extensive, up-to-date and high-quality product range is of paramount importance. In our dynamic industry, continuous technological developments demand adaptability in the field of lubricants. In this industry, the critical keywords are - Improvement, Progress and Technical Knowledge.